Turning ambitions
into achievements

Helping clients, colleagues and partners turn their ambitions into
achievements. Together, we create success.

Insight

Mind the gap!

Today, segmentation is not just who your customers are, but also what they buy, how they behave and how they will behave. This creates a need for more personalized communication based on actual customer data rather than pre-defined segments.
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Success case

Boost your business with a less is more mindset

A warehouse is much like the storage spaces we have at home – if there’s any space left, we have a tendency to fill it. As a business though, it could turn out to be quite expensive. Let’s just say that there’s cash to save in these jam packed, cram-full areas. And at the same time, why not increase delivery performance for the better?
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Insight

The evolution of Sweden’s leisure boat industry

During the 20th century, leisure boating was primarily a pleasure for the upper class. Today, it's a multi-billion SEK industry that engages +3 million Swedes every year.
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Buzz

Food for our planet

Feeding a population of >9 billion by 2050 is a global challenge. How can innovation help us overcome future resource scarcity? Bugs, plant-based “meat” and fish farming on land are some of the most fashionable (food) ideas for saving our planet. And it looks promising. Aquaculture is today the fastest growing food sector globally, solving plenty of problems but also posing challenges both in the waters and in transportation. Large-scale production on land, however, allows for farming fish right next to the end customer and might be commercially viable and reach critical volumes already by 2020. Is this one of the solutions we should be counting on or should we look elsewhere?

Olof Einarsson

Partner
Life at Cupole

Turning potentially boring stuff into actual gold 

Culture, a concept most people would probably describe equally important as it is vague. Because albeit culture undoubtedly defines the atmosphere at a workplace, it is extremely hard to define what that really is, or what it consists of. Understanding the elements of a great work culture is much more than just a few beliefs and documented policies published on an intranet.
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Success case

Adapting to the Digital Arena

How do you embrace the digital marketing shift when your traditional marketing channels are losing effect?
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Success case

Enable profitable growth in a changing retail landscape? Yes, please!

Eat, sleep, order online, repeat – right? E-commerce is growing exponentially, and new ways to create customer experience and generate sales are explored. In order to face the competition, retailers need to reassess how to create value, reshape their asset mix and re-focus their efforts.
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Buzz

Healthcare for a digital age

Healthcare costs are increasing. The population is getting older. Doctors are scarce and expensive. While treatments have improved, distribution has been unchanged for decades. But hey, new technology is about to change the health system for good. A digital visit is way cheaper than a regular appointment to a physician and makes psychologists a lot more accessible. The geographical dependency is zero and creates much needed flexibility to fit today’s lifestyle. As if this wasn’t enough, we can use AI to improve scheduling efficiency, as well as VR and AR to set certain diagnoses. Connecting healthcare professionals and patients through an app enables anyone, anywhere to get the help they need – and we’re super excited to work with the innovators making this possible.

Christer Björk

Partner & Chairman
Life at Cupole

Taming stress like a Zen Master

We have drawn up concrete guidelines for how Cupoleans can work to reduce elements of negative stress and to make sure that employees use their resources in a way that’s as healthy as possible!
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Insight

The art of a successful merger integration

If you work in the field of M&A, the fact that a majority of all deals fail to deliver on the investment case is probably old news to you.
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Success case

Shifting the store experience from the needs of the brand to the needs of the customer

Now our client has a framework in place to make sure a customer who enters their store have their needs in focus, not the brands. The framework also forms a stronger relationship with store owners and allowed our client to move the old communication assets to channels with better fit or scrap some altogether
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Buzz

Hoarders – look away

Mid-globalization the business of warehousing is going through massive changes and transformations. More and more companies automate their warehouses with digitalization and automation. But what might be the most vital parts in reforming warehouses is to make the supply chain more effective and reduce dependency on accurate forecasting. When you and your company can be more flexible, match your clients demands and still keep your warehouse slim and effective you most certainly get an edge against competitors in the same business as you. Your way of warehousing might be the difference between making it or breaking it.

Jakob Birgersson

Managing Partner

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It doesn’t matter if you are a person who prefers a handshake,
a hug or a fist-bump when you meet someone new.
We are always keen on connecting with new people.

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