What we do

Facts of today.
Faith in tomorrow.

We have an enormous respect for facts and figures, evidence and analytics.
These things act like a solid foundation, firm ground below our feet.
Allowing us to leap faster and further into the unknown.
.
If we condensate it to a minimum you could say that we deliver services
clustered into three themes; M&A, Strategy and Business Improvement.
Below are some examples of work we’ve done and our takes
on current topics. We hope you enjoy the read!

Article

When business as usual is no longer an option – How do you build innovation into your business?  

Cupole's history of innovation and our current partnership with ARC drive our commitment to inspire innovation, transform industries and shape a brighter future. Join us for a glimpse into our approach to effectively navigate and manage the various phases of business innovation and transformation. We hope you will enjoy your reading!
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Opinion

Matrix organization after Corona – equal parts threat as opportunity

Seven hours in zoom meetings and one hour for lunch? Product managers who respond to emails at 10pm because they've been in meetings all day? If you recognize yourself in these scenarios, it is likely that you have worked in, or for, a matrix organization.
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Opinion

Amazon – Threat against retailers, but fatal for the logistics industry

As rumors started circulating about Amazon’s launch in Sweden, the discussion became centered around the retail industry and the consequences Amazon’s market entry would have on the industry. But with the focus on the dire consequences for retail, most seem to have forgotten what Amazon truly excels at and what industry really should feel threatened […]
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Opinion

Venture capital-backed home delivery – an unnecessary climate disaster

In recent years, the Swedish parcel market has grown strongly. Today, more than 190 million parcels are sent to various addresses around the country. By 2025, the corresponding figure is estimated to be close to 380 million. It is in many respects, a positive development for both consumers and businesses, albeit with a significant reservation. […]
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Buzz

Healthcare for a digital age

Healthcare costs are increasing. The population is getting older. Doctors are scarce and expensive. While treatments have improved, distribution has been unchanged for decades. But hey, new technology is about to change the health system for good. A digital visit is way cheaper than a regular appointment to a physician and makes psychologists a lot more accessible. The geographical dependency is zero and creates much needed flexibility to fit today’s lifestyle. As if this wasn’t enough, we can use AI to improve scheduling efficiency, as well as VR and AR to set certain diagnoses. Connecting healthcare professionals and patients through an app enables anyone, anywhere to get the help they need – and we’re super excited to work with the innovators making this possible.

Christer Björk

Partner
Opinion

Why retailers are the future powerhouses

That data is the new gold is now an established truth. This can be seen in marketing, not least, in a shift from a creatively driven process to an increasingly data-driven one. As a result, we are facing a development where the owners of first-hand data – retailers – will soon be the new power […]
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Opinion

Employee dependency risks undermining real estate consultants’ business

The fact that the real estate consulting industry emphasizes the importance of trust and personal relationships is nothing new. Nor that it is an industry with relatively high mobility, foremost between employers rather than within the same one. Therefore, it is surprising that more is not being done by the companies themselves to integrate built-up […]
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Symbiosis

Photos from event

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21 April, 2022

Congratulations to Stella Capital, Soft Goat & By Malina

Stella Capital acquires Swedish online brands Soft Goat, quality cashmere garments, and By Malina, female fashion brand, and we would like to give warm congratulations to the involved parties. We are excited to have been part of this transaction as strategic advisors to Stella Capital together with our ARC Arise Consulting colleaugues from Curamando. Read more about what Cupole do here

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Buzz

Food for our planet

Feeding a population of >9 billion by 2050 is a global challenge. How can innovation help us overcome future resource scarcity? Bugs, plant-based “meat” and fish farming on land are some of the most fashionable (food) ideas for saving our planet. And it looks promising. Aquaculture is today the fastest growing food sector globally, solving plenty of problems but also posing challenges both in the waters and in transportation. Large-scale production on land, however, allows for farming fish right next to the end customer and might be commercially viable and reach critical volumes already by 2020. Is this one of the solutions we should be counting on or should we look elsewhere?

4 May, 2021

Congratulations Aditro, SD Worx & R12 Kapital

We want to give our warmest congratulations to SD Worx and Aditro on the announcement that SD Worx are continuing their growth with the acquisition of Aditro. We also want to thank Aditro and their past shareholder R12 Kapital for their trust in us as strategic advisors. Read more about what Cupole do here

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Insight

Does the traditional management consultant still have a role to play?

EY´s acquisition of Doberman, McKinsey’s acquisition of Veryday, and Deloitte’s acquisition of Acne Advertising. These are all examples of the latest years’ trend with big management consultancies widening their offering with creative competencies.  For Cupole, becoming a part of ARC ensures creative competencies at arm’s length. What is the big picture – does the traditional […]
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Insight

Big whales eat their babies

How come the most significant threat for many digital startups is the platforms from which they exist? Cupolean Axel Beijer shares his insight into the paradoxical relationship between startups and tech-giants. Over the past decade, we’ve seen new industries being innovated and reborn at a fast pace due to the digital revolution’s opportunities. As part […]
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2 February, 2021

Thank you for your trust Nimbus Group – one step closer to your IPO

We are happy to have assisted Nimbus Group AB (publ) and majority owner R12 Kapital AB with market studies in preparation of Nimbus Group’s IPO on Nasdaq First North Growth Market. Read more about what Cupole do here

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Buzz

Hoarders – look away

Mid-globalization the business of warehousing is going through massive changes and transformations. More and more companies automate their warehouses with digitalization and automation. But what might be the most vital parts in reforming warehouses is to make the supply chain more effective and reduce dependency on accurate forecasting. When you and your company can be more flexible, match your clients demands and still keep your warehouse slim and effective you most certainly get an edge against competitors in the same business as you. Your way of warehousing might be the difference between making it or breaking it.

Jakob Birgersson

Partner
21 January, 2021

Congratulations to Priveq & IMI

Cupole would like to give warm congratulations to Priveq and Industri-Matematik International AB, IMI, who are joining forces and partnering up for further growth. We are very excited to have been part of this transaction as strategic advisors to Priveq. Read more about what Cupole do here

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2 December, 2020

Congratulations to Connecting Capital & Rovalin

We are happy to see Connecting Capital and Rovalin AB joining forces for further growth. As advisors to Connecting Capital in this transaction, we at Cupole want to give our warmest congratulations and wish you luck in the future.

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6 October, 2020

A new horizon: Cupole becomes part of the ARC group

Today we are thrilled to announce that Cupole joins ARC, a group previously consisting of Curamando, Kurppa Hosk, Animal, Conversionista, and Keybroker. The new group, co-owned by Altor, becomes a powerhouse within strategy, branding, marketing, and sales – while still building on individual companies within each field.

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Insight

Mind the gap!

Today, segmentation is not just who your customers are, but also what they buy, how they behave and how they will behave. This creates a need for more personalized communication based on actual customer data rather than pre-defined segments.
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Buzz

Bus enthusiasts!

The bus eco-system is on the verge of embracing and being transformed by new technologies. Electromobility will soon enable silent and emission-free buses, connectivity will allow real time optimization of the traffic flow and autonomous driving has the potential to transform a morning commuter’s experience into a smooth ride. At Cupole we are thrilled to help our partners in the bus eco-system to develop strategies to refuel and shift into a higher gear of transformation. (And if these still are unprecise buzzwords to you, we’ll help you with that.)

Christer Björk

Partner
Success case

Assessing the operational health of two competitors; secretly in love

Two companies, Buyer and Target, needed no further introduction to each others' commercial environments. They were both operating in the same industry, performing the same type of tasks. They were competitors, secretly in love. The issue was not to understand the industry, but to truly make sure both parties understood each other.
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Insight

The evolution of Sweden’s leisure boat industry

During the 20th century, leisure boating was primarily a pleasure for the upper class. Today, it's a multi-billion SEK industry that engages +3 million Swedes every year.
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29 May, 2019

Congratulations to Accent Equity & Götessons

We would like to give a warm congratulations to Accent Equity and Götessons Industrier who are joining forces for further growth. We at Cupole are very excited to have been part of this transaction as advisors to Accent Equity Partners.

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Insight

The usual suspects of inefficiency in a field force organization and how to put them behind bars

Long lead-times, high costs, chaotic processes and unclear roles are some of the usual suspects of unnecessary problems many organizations face. To get these issues under wraps it’s important to create common structures, find ways to reduce your lead times and identify potential cost overruns.
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Buzz

Are Promotions
destroying your margins?

70% of all supplier promotions and well above 40% of all retail promotions are unprofitable, even after adjusting for supplier funding. The good news; there are concrete actions you – as a retailer or supplier – can take to start fixing your promotions. Let AI figure out the truth.

Jesper Löwenborg

Partner
Success case

Enable profitable growth in a changing retail landscape? Yes, please!

Eat, sleep, order online, repeat – right? E-commerce is growing exponentially, and new ways to create customer experience and generate sales are explored. In order to face the competition, retailers need to reassess how to create value, reshape their asset mix and re-focus their efforts.
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Success case

Boost your business with a less is more mindset

A warehouse is much like the storage spaces we have at home – if there’s any space left, we have a tendency to fill it. As a business though, it could turn out to be quite expensive. Let’s just say that there’s cash to save in these jam packed, cram-full areas. And at the same time, why not increase delivery performance for the better?
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Success case

Shifting the store experience from the needs of the brand to the needs of the customer

Now our client has a framework in place to make sure a customer who enters their store have their needs in focus, not the brands. The framework also forms a stronger relationship with store owners and allowed our client to move the old communication assets to channels with better fit or scrap some altogether
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Insight

Will the role of Category Management survive the AI slaughterhouse?

Traditionally, a Category Manager has performed task-driven functions, such as supplier relationships, pricing and placement, assortment and promotion management. Clearly, the operating environment for a retailer is changing, and this creates an accelerating need for transformation in how you address Category Management!
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Buzz

Omni, really the
retailers business?

In a world where the customer is in charge, where data is totally transparent, where competition is just a click away, and retailers are set-up by definition as a focal point towards customers: Is it really a retailer’s business to fulfill the omni experience – will a retailer ever be able to? Will customers ever be truly omni-satisfied by actions of a single retailer and is it a paradox for a focal point to strive for omni?

Jesper Löwenborg

Partner
Offering

Go (swish or drone) To Market?

All companies want to stand out and be noticed in an increasingly competitive environment. However, few companies achieve the desired goals - the competitors are many, marketing budgets are limited and customers are overwhelmed with offers. So how do you formulate your marketing and sales strategy to increase return on investment and enable future growth.
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Success case

Adapting to the Digital Arena

How do you embrace the digital marketing shift when your traditional marketing channels are losing effect?
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Insight

Crack the Customer Experience code through Compassion

The financial crisis in 2008 made businesses realise the need to rethink their view of how to succeed in the market place. Increased transparency and intensified competition shifted power from companies to customers making us entering an “age of the customer”.
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Insight

Are the possibilities of the internet being shaded by shady intentions?

Web Summit has grown to become the largest tech conference on the planet attracting start-ups, global multi-billion players, tech-nerds and regular curious minds. Of course, Cupole was there.
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Offering

The weapon of choice in the quest for fruitful investments

An acquisition process is often uncertain and time consuming for investors, it is a balancing act between identifying flaws and risks and embracing the potential upsides that come with an investment.
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Insight

The art of a successful merger integration

If you work in the field of M&A, the fact that a majority of all deals fail to deliver on the investment case is probably old news to you.
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Insight

Make right fast

Regardless if you deliver products or services, making it right and making it fast is always an advantage.
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Insight

Enterprise IoT – not just a vision for the future, but an opportunity for today

The Internet of things (IoT) journey started over 3 decades ago. Its potential impact on world economy and society is mind-boggling.
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Offering

Do you fully understand what you are acquiring?

When making acquisitions in today’s fierce competition, it’s all about understanding the target company and the market it operates in.
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People

Leveraging the work of diversity and inclusion is more than just statistics on a homepage

Most corporations are working for improved diversity and inclusion, but there is still much room for improvements in creating awareness to make diversity and inclusion a competitive advantage.
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Success case

Work with capital, play with money

Well-trimmed working capital is a never-ending key success factor for companies in almost all industries. After the recent years of cost reduction activities, we now see a renewed interest among companies in improving working capital.
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Success case

Lean Manufacturing before production starts

Lean Manufacturing described in the literature is all about continuous improvements in existing production processes.
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Let's connect!

It doesn’t matter if you are a person who prefers a handshake,
a hug or a fist-bump when you meet someone new.
We are always keen on connecting with new people.

Let’s have lunch sometime?

Connect
Talk to me!

Send a message to Christer Björk

Thank you!