What we do

Facts of today.
Faith in tomorrow.

We have an enormous respect for facts and figures, evidence and analytics.
These things act like a solid foundation, firm ground below our feet.
Allowing us to leap faster and further into the unknown.
If we condensate it to a minimum you could say that we deliver services
clustered into three themes; M&A, Strategy and Business Improvement.
Below are some examples of work we’ve done and our takes
on current topics. We hope you enjoy the read!


Mind the gap!

Today, segmentation is not just who your customers are, but also what they buy, how they behave and how they will behave. This creates a need for more personalized communication based on actual customer data rather than pre-defined segments.
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Success case

Assessing the operational health of two competitors; secretly in love

Two companies, Buyer and Target, needed no further introduction to each others' commercial environments. They were both operating in the same industry, performing the same type of tasks. They were competitors, secretly in love. The issue was not to understand the industry, but to truly make sure both parties understood each other.
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The evolution of Sweden’s leisure boat industry

During the 20th century, leisure boating was primarily a pleasure for the upper class. Today, it's a multi-billion SEK industry that engages +3 million Swedes every year.
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29 May, 2019

Congratulations to Accent Equity & Götessons

We would like to give a warm congratulations to Accent Equity and Götessons Industrier who are joining forces for further growth. We at Cupole are very excited to have been part of this transaction as advisors to Accent Equity Partners.


Healthcare for a digital age

Healthcare costs are increasing. The population is getting older. Doctors are scarce and expensive. While treatments have improved, distribution has been unchanged for decades. But hey, new technology is about to change the health system for good. A digital visit is way cheaper than a regular appointment to a physician and makes psychologists a lot more accessible. The geographical dependency is zero and creates much needed flexibility to fit today’s lifestyle. As if this wasn’t enough, we can use AI to improve scheduling efficiency, as well as VR and AR to set certain diagnoses. Connecting healthcare professionals and patients through an app enables anyone, anywhere to get the help they need – and we’re super excited to work with the innovators making this possible.

Christer Björk

Partner & Chairman

The usual suspects of inefficiency in a field force organization and how to put them behind bars

Long lead-times, high costs, chaotic processes and unclear roles are some of the usual suspects of unnecessary problems many organizations face. To get these issues under wraps it’s important to create common structures, find ways to reduce your lead times and identify potential cost overruns.
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Success case

Enable profitable growth in a changing retail landscape? Yes, please!

Eat, sleep, order online, repeat – right? E-commerce is growing exponentially, and new ways to create customer experience and generate sales are explored. In order to face the competition, retailers need to reassess how to create value, reshape their asset mix and re-focus their efforts.
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Success case

Boost your business with a less is more mindset

A warehouse is much like the storage spaces we have at home – if there’s any space left, we have a tendency to fill it. As a business though, it could turn out to be quite expensive. Let’s just say that there’s cash to save in these jam packed, cram-full areas. And at the same time, why not increase delivery performance for the better?
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Success case

Shifting the store experience from the needs of the brand to the needs of the customer

Now our client has a framework in place to make sure a customer who enters their store have their needs in focus, not the brands. The framework also forms a stronger relationship with store owners and allowed our client to move the old communication assets to channels with better fit or scrap some altogether
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Food for our planet

Feeding a population of >9 billion by 2050 is a global challenge. How can innovation help us overcome future resource scarcity? Bugs, plant-based “meat” and fish farming on land are some of the most fashionable (food) ideas for saving our planet. And it looks promising. Aquaculture is today the fastest growing food sector globally, solving plenty of problems but also posing challenges both in the waters and in transportation. Large-scale production on land, however, allows for farming fish right next to the end customer and might be commercially viable and reach critical volumes already by 2020. Is this one of the solutions we should be counting on or should we look elsewhere?

Olof Einarsson


Let's connect!

It doesn’t matter if you are a person who prefers a handshake,
a hug or a fist-bump when you meet someone new.
We are always keen on connecting with new people.

Let’s have lunch sometime?

Talk to me!

Send a message to Christer Björk

Thank you!