Omni, really the
retailers business?

In a world where the customer is in charge, where data is totally transparent, where competition is just a click away, and retailers are set-up by definition as a focal point towards customers: Is it really a retailer’s business to fulfill the omni experience – will a retailer ever be able to? Will customers ever be truly omni-satisfied by actions of a single retailer and is it a paradox for a focal point to strive for omni?

Jesper Löwenborg

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