Turning ambitions
into achievements

Helping clients, colleagues and partners turn their ambitions into
achievements. Together, we create success.

Insight

Does the traditional management consultant still have a role to play?

EY´s acquisition of Doberman, McKinsey’s acquisition of Veryday, and Deloitte’s acquisition of Acne Advertising. These are all examples of the latest years’ trend with big management consultancies widening their offering with creative competencies.  For Cupole, becoming a part of ARC ensures creative competencies at arm’s length. What is the big picture – does the traditional […]
Continue reading Continue reading
Insight

Big whales eat their babies

How come the most significant threat for many digital startups is the platforms from which they exist? Cupolean Axel Beijer shares his insight into the paradoxical relationship between startups and tech-giants. Over the past decade, we’ve seen new industries being innovated and reborn at a fast pace due to the digital revolution’s opportunities. As part […]
Continue reading Continue reading
Insight

The evolution of Sweden’s leisure boat industry

During the 20th century, leisure boating was primarily a pleasure for the upper class. Today, it's a multi-billion SEK industry that engages +3 million Swedes every year.
Continue reading Continue reading
Opinion

Amazon – Threat against retailers, but fatal for the logistics industry

As rumors started circulating about Amazon’s launch in Sweden, the discussion became centered around the retail industry and the consequences Amazon’s market entry would have on the industry. But with the focus on the dire consequences for retail, most seem to have forgotten what Amazon truly excels at and what industry really should feel threatened […]
Continue reading Continue reading
Success case

Adapting to the Digital Arena

How do you embrace the digital marketing shift when your traditional marketing channels are losing effect?
Continue reading Continue reading
Success case

Enable profitable growth in a changing retail landscape? Yes, please!

Eat, sleep, order online, repeat – right? E-commerce is growing exponentially, and new ways to create customer experience and generate sales are explored. In order to face the competition, retailers need to reassess how to create value, reshape their asset mix and re-focus their efforts.
Continue reading Continue reading
Buzz

Healthcare for a digital age

Healthcare costs are increasing. The population is getting older. Doctors are scarce and expensive. While treatments have improved, distribution has been unchanged for decades. But hey, new technology is about to change the health system for good. A digital visit is way cheaper than a regular appointment to a physician and makes psychologists a lot more accessible. The geographical dependency is zero and creates much needed flexibility to fit today’s lifestyle. As if this wasn’t enough, we can use AI to improve scheduling efficiency, as well as VR and AR to set certain diagnoses. Connecting healthcare professionals and patients through an app enables anyone, anywhere to get the help they need – and we’re super excited to work with the innovators making this possible.

Christer Björk

Partner
Life at Cupole

Private: Taming stress like a Zen Master

We have drawn up concrete guidelines for how Cupoleans can work to reduce elements of negative stress and to make sure that employees use their resources in a way that’s as healthy as possible!
Continue reading Continue reading
Insight

The art of a successful merger integration

If you work in the field of M&A, the fact that a majority of all deals fail to deliver on the investment case is probably old news to you.
Continue reading Continue reading
Success case

Shifting the store experience from the needs of the brand to the needs of the customer

Now our client has a framework in place to make sure a customer who enters their store have their needs in focus, not the brands. The framework also forms a stronger relationship with store owners and allowed our client to move the old communication assets to channels with better fit or scrap some altogether
Continue reading Continue reading
Buzz

Hoarders – look away

Mid-globalization the business of warehousing is going through massive changes and transformations. More and more companies automate their warehouses with digitalization and automation. But what might be the most vital parts in reforming warehouses is to make the supply chain more effective and reduce dependency on accurate forecasting. When you and your company can be more flexible, match your clients demands and still keep your warehouse slim and effective you most certainly get an edge against competitors in the same business as you. Your way of warehousing might be the difference between making it or breaking it.

Jakob Birgersson

Partner

Let's connect!

It doesn’t matter if you are a person who prefers a handshake,
a hug or a fist-bump when you meet someone new.
We are always keen on connecting with new people.

Let’s have lunch sometime?

Connect